A CGI concept of the development

Asda plans mixed-use redevelopment in North West London

The Supermarket Asda has unveiled plans for a 10 acre mixed-use redevelopment site in north-west London.

Asda has partnered with Barratt to redevelop this brownfield site which currently hosts its Park Royal superstore.

Subject to planning approval, the proposal will see the creation of a new town centre in the middle of the Old Oak and Park Royal Development Corporation regeneration area.

This will include a 60,000 sq. ft Asda superstore with 400 spare car park, and around 1500 new homes — a third of these units will be provided as affordable units — a planning application will be submitted later this year.

Newsteer Real Estate, which has worked with other major retailers on similar redevelopment deals, is acting as advisors to Asda throughout this process.

This mixed-use redevelopment of an established store site is a first for Asda and Ian Lawrence, head of mixed-use developments at the supermarket, called it a “milestone”.

“By working with leading developers like Barratt London, we are able to maximise the full potential of our property portfolio for the first time,” he said.

“We are also unlocking further opportunities to release value from our extensive property portfolio, which can be reinvested back into the business to fund other initiatives and support our long-term growth ambition to become the UK’s second largest supermarket chain.”

Craig Carson, managing director at Barratt West London, said: “The redevelopment of Park Royal will have a huge impact on the area, with the new town centre unlocking new commercial opportunities for local businesses and providing a new hub for the local community.”

“While the proposed delivery of 1,500 new homes will play a vital part in the Old Oak and Park Royal regeneration plans and will help to unlock much needed new and affordable homes in Ealing.”

Asda recently announced it has opened 479 Asda Express stores as part of its rapid convenience expansion, enabling it to reach 1000 UK sites for the first time in its 59-year history.

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