Redrow and Catalyst have teamed up to deliver the development in which 50% of the homes will be affordable housing, with the scheme including a mix of shared ownership, London affordable rent and affordable rent.
One-, two- and three-bedroom homes will also be available for private sale.
In addition, the development boasts up to 45,000 sq ft of commercial and retail space, as well as a new public realm.
“This project will provide excellent quality, genuinely affordable homes for Londoners and I’m delighted that we’ve made such a significant step towards starting on site,” said Philip Jenkins, group development director at Catalyst.
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“This new neighbourhood will reinvigorate an underutilised piece of land and has been designed to integrate with the surrounding wider regeneration of Brentford.”
Mark Parker, managing director at Redrow London, added: “We are excited to be delivering more quality homes for Londoners in partnership with Catalyst.
“Now our second scheme in Hounslow, this development is a true reflection of our desire to provide a range of homes to a broad range of people.
“With its quality design and diverse range of resident and community amenities, this development perfectly summarises what Redrow is all about — creating a better way for people to live.”