The campaign said that the UK's key workers deserved homes that were energy efficient, beautifully designed and digitally connected, with access to private outside areas and high-quality green space, but claimed that many struggled to afford a decent home in their community.
The initiative has called on national and local government to back the campaign with grant funding and other support.
The programme echoes ‘homes fit for heroes’ that welcomed back soldiers from the first world war.
An alliance of UK housing associations has come together with business leaders, developers and architects, and wants the government to support investment in modular construction to create homes on public land and manufacturing jobs.
Helen Evans, chair at the G15 group and chief executive at Network Homes, said: “Homes for Heroes is about giving [key workers] a safe, secure and genuinely affordable home to live in.
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“With the collaboration of government and the housing sector, both private and social, we can bring forward a once-in-a-generation number of new homes for our essential workers, including those not eligible for traditional key worker housing.”
Dave Sheridan, executive chairman at ilke Homes, added: "This is a great initiative to build homes, create jobs and spur on an emerging manufacturing sector that can offer countless benefits to the economy, not just in housing.
“This is primarily about supporting key workers, but it is also about creating more jobs and cleverly pooling resources together to create economies of scale that can help our country create a new, highly-skilled workforce, while repaying the amazing workers who have done so much during this difficult period."
Rosie Toogood, CEO at Legal & General’s modular homes business, commented: “Modular construction will enable the delivery of high-quality homes at a much faster rate than through traditional construction.
“In a post Covid-19 crisis environment, the speed of delivery will be more important than ever before.
“The Homes for Heroes campaign unites several great causes: creating quality homes for genuine heroes, powering innovation and skills right at the time we need to create jobs, and pushing the bar upwards when it comes to quality and sustainability.”