The project will be delivered adjacent to The Vogue, a 330-bed mixed-use PBSA development by Southern Grove’ sister company, Future Generation, which is currently under construction following planning consent.
It will be located close to several London university campuses, including University of East London, Queen Mary University of London, Loughborough University London, UCL, and the future campus of London College of Fashion.
The Broadwood Piano Works — designed by architects Henley Halebrown — will create over 200 bedrooms on Fish Island, with co-working facilities, a gym and space for pop-ups and creative workshops.
It will also incorporate 2,500 sq m of commercial space — meaning no loss of existing provision — and retain the heritage chimney and boiler house that formed part of the John Broadwood & Sons piano factory, which earlier occupied the site.
Planning permission will be sought from the London Legacy Development Corporation (LLDC).
Development agent Tom Brain, director at Hillstone Group, acted for Southern Grove in helping to obtain the site, which was acquired last month.
Tom Slingsby, CEO at Southern Grove Group, commented: “Hackney Wick is one of the most rapidly regenerating areas of London, and The Vogue and The Broadwood Piano Works are very much going to be a part of that.
“The first and second phases will come together to create one of the most cosmopolitan and diverse communities of students in the capital, a melting pot of different disciplines and interests.
“The two schemes will provide a mix of uses to an area that represents one of the most vibrant growth opportunities in London, and one which will continue to attract high levels of investment like our own.
“The phenomenal pace of the wider development that will take place in Hackney Wick over the next few years will also deliver residents and visitors fantastic opportunities.
“The whole area is being gradually transformed into one of the capital’s key destination districts through positive planning and superb architecture.”
More than 1,800 new homes are planned for two new communities called East Wick and Sweetwater, alongside shops, schools and community facilities.