Digital transformation specialist Nexer was appointed to oversee the system overhaul, which included the implementation of a Microsoft Dynamics 365 CRM application to meet the developer’s specific business needs.
It offers increased data accessibility, improved connectivity and coordination with other applications, smooth integration with lead generation campaigns, and watertight GDPR compliance and data security due to the high transaction values of its property sales.
Its implementation has delivered a more efficient and streamlined sales and client engagement process, increased automation of client communication where appropriate, enabled accurate tracking of client offers, and increased operator productivity.
It also provides a single source of data and document management thanks to its integration with SharePoint.
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Caroline Edwards, development director at Almacantar, said: “We chose Microsoft and Nexer for our CRM needs due to its seamless integration into the other Microsoft products in use, and its adaptability to our particular needs.
“The Nexer team provided us with invaluable support in mapping our existing business processes into the platform and, where possible, revising these for better productivity.
“The result is a powerful platform that is instantly recognisable to our sales and marketing team.”
Neil Andrews, senior executive at Nexer, commented: “By selecting Microsoft Dynamics 365 for its new CRM, Almacantar has seen increased efficiency within the sales team and improved collaboration across the related service teams.
“The new platform is secure and future proofed to support the business as it continues to grow.”
Almacantar specialises in transforming property development assets in prime Central London locations.
Since 2010, it has acquired more than 1.5 million sq ft, including live projects Centre Point and Marble Arch Place.