CrowdProperty names new chief commercial officer



CrowdProperty has appointed Damon Walford as its new chief commercial officer.

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Damon — who has 25 years of experience working for bank and non-bank firms in the SME finance industry — joins the company from Swoop, where he was responsible for business strategy and overall commercial development in his role as CCO.

Prior to this, he held senior positions at various lenders, including ThinCats, NuFi, Aldermore Bank, and RBS Invoice Finance.

Commenting on his appointment, Damon said: “It’s fantastic to be back in a business that combines market leading technology with sector expertise and adds real value to customers.

“Success breeds success: [its] exceptional performance has significantly raised CrowdProperty's profile and reputation in the market, attracting more quality project applications and increasing interest from institutional sources of capital.

"With a number of major company developments being worked on behind the scenes, it’s a very exciting time to join the business, and I look forward to contributing to these plans as we work towards lending £400m per annum by 2024.”

Mike Bristow, CEO at CrowdProperty, added: “Damon is a fantastic addition to the team and his track record speaks for itself — charismatic, resilient, and excellent at creating a climate to realise business-wide growth and success.

“We’ve achieved several milestones already in 2021: launching in Australia, closing a £1.8m equity funding round and securing a £300m institutional funding line which complements existing diverse sources of capital in providing certainty of funding for property developers. 

“Our focus is taking action to further step change the business in order to realise our potential quicker in our mission to transform property finance. 

“Damon’s experience of developing fintech companies and significant expertise in the SME finance sector not only strengthens our executive team capabilities but will also be key to realising our long-term vision for the business.”

CrowdProperty expects to confirm several further appointments later this year.



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